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Firstly, I suggest you take quality into consideration. This is determined by what materials are used in making them, as well as how they’re physically put together. Good socks should last for a while, and not tear open easily. All too many times, consumers are shocked by the purchase after having worn and washed the socks.

Another important element is the printing process. If a brand does not keep a keen focus in this area and you can barely tell what's printed on them, then you might as well not even purchase them. They should be clear and vibrant, and not fade in color too quickly.

Finally, the customer's experience. This includes price, shipping times, customization options, and customer service. I also consider the design of their website, and how easy it is to navigate their shop and upload your images.